Using video’s persuasive power to land more business
What is a Video landing Page
A landing page is simply a page on your site that has one purpose only. And it's job is nothing more than motivating users to take some form of action. That action may be to sell directly, let them opt-in to your email list, subscribe into a membership, etc.
A landing page is often confused with a squeeze page, which in reality is a small section in the landing page or may be used individually as a pop up of some form. A squeeze is a short form, with or without a video, where users are presented with an attractive offer, a freebie giveaway which serves as a bribe to entice them to subscribe to your email list.
Landing pages on the other hand are usually longer form copy that highlight the benefits of your product or service, positive testimonials, amount of copies already sold and any other helpful means of persuasion, in order to overcome objections to buy, while creating a sense of urgency.
Video implemented within a landing page adds an additional motivation and persuasively powerful elements. It also takes into account people who would rather watch a quick video first to know what they're being offered and maybe read further about the nitty-gritty details if they're interested enough. Hence the term stands for video embedded within a landing page.
Video landing pages are are also the highest converting pages ever on a site, if the right conditions are met in the content presented. Compare this with video sales letter, where the landing page's content is mostly video based with little text.
Landing and squeeze pages may have different looks and content, depending on the type of offer, See below samples to know some notable differences between the two.
Crazy Egg’s video landing page incorporating some essential ingredients