Motion design, previously known in the industry as MoGraph or motion graphics video, is a multibillion dollar industry and it’s basically the same term that identifies any type of visual production, that combines graphics, illustration, animation, visual effects, virtual and augmented reality etc., presented in such a way that communicates a message through graphic design and motion and adds an element of excitement to otherwise non lively static visuals.
Motion graphics designers or motion designers for short, are in general talented and creative artists who create illustrations and artwork for animation that would be used in commercials, film, movie trailers, TV, web platforms, cartoons, games, etc.
They may also be individuals specialised only in animation and visual effects and may collaborate with other artists within a team, along with an art and creative director if they work for a large agency.
Motion design engages people through animated simulations and improves cognition, while adding an element of entertainment into visuals.
Motion design videos may also be used with infographics based animated videos representing data in an engaging way to make statistic data projection easier to comprehend by way of animated graphs.
Watch the following video to appreciate the concept better!