A website is a virtual space that demands more responsibility and attention, than a physical brick and mortar business, especially if it represents everything about you and your organization.
It’s where you have a limited chance to show your audience that you’re genuine and instill trust with content that informs, guides, educates and helps your site visitors, before expecting conversions or sales of any sort.
Credibility is one of the most important factors if not the single most important one in running any business, and specially online where there’s no face to face human interaction.
To compensate for that gap, we extensively rely on the power of video on sites.
A carefully crafted short video speaks volumes of text and offers along an element of entertainment and a more positive experience than long lines of text that users may or may not care to read. All stats confirm the play button’s popularity more than any other button on a site.
Video on site may also incorporate testimonials and endorsements from previous clients who want to express about their positive experience dealing with you, which may highlight the humanistic side of your web business.
Last but not least, video is loved by search engines more than any other content. Companies big and small are investing in and sharing more and more videos online and on social media, to have their share of attention, visibility and traffic gain to their sites.