Explainer Video Production

The highly popular animated visual storytelling style video production

What are Animated Explainer Videos Exactly?

Animated explainer videos are creative marketing or introductory videos that explain features or introduce the benefits and advantages of a new service, product or a complex concept, within a short 1-3 mins max. animation video. 

Explainers are widely used for those instances where you’re presenting an intangible service, software or product or even introducing a new legislation which has many intricate and complex details and hard to explain without a mix of supporting visuals, character animation, infographics, narration, and sound fx.

Animated video explainers are highly popular within the startup community too and used mostly on a site front page or landing page to persuade prospects to join in or buy a product or service without hesitation and without having difficulty understanding what they’re paying for.

The explainer video production process starts with a professionally prepared script that condenses the important information that prospects or clients absolutely need to understand. It is the base upon which the whole video production is planned and produced.

The script is then converted into a storyboard with multiple rough sketch illustrations that represent the background scenes, the sequence of animated characters and other graphics or motion graphics, etc.

Then the voice over is recorded based on the script and all the explainer video production content is prepared to begin the animation process.

Eventually all digital assets like illustrations, voice over, background sound, sound effects etc. are imported into the video production software and the video animation is produced with a compelling visual storytelling style.

Animated explainer videos are also widely used by more established companies who mainly use explainer type videos to introduce and promote new products or services not yet known to the public.

Many charitable and other organisations also use explainer type videos heavily to raise awareness about certain causes like drug, drinking and gambling addictions, children and youth issues, animal protection, etc.

Animated explainer videos with their easily digestible storytelling style, clever conversational tone, humorous narrative, cute and pleasant animated characters and tastefully designed visuals and sound effects, rival and surpass TV advertising in terms of viewer engagement, cost effective conversion, raising awareness and successful entry into the market. 

Our Process of Making Animated Explainer Videos

  • Defining Goals

    Every form of digital content in marketing is geared towards serving a definite purpose and achieving a certain goal or more. It is the cornerstone of the whole campaign and therefor a priority step in preparing an animated explainer script and storyboard.

    You should have a precise goal in mind if not more than one. We can only help in achieving those goals in this case by taking necessary steps in producing a professional video.

  • Identifying the Target Market

    You care to explain more to interested parties and potential prospects more than to others who care less about the advantages your product or service offers.

    At this stage, we do our proper research and find the best matching personas, to make sure to include additional engaging content in the animated explainer content for that specific audience.

  • Creating the Script and Storyboard

    Building on information gathered in previous steps, we begin the scripting process focusing on the desired outcome expected from your audience and the type of exact action users should take at the end of viewing the explainer video. We make sure viewers remain engaged and enjoy watching every second of the video from the time they press play and till the end where a call to action awaits.

    Next, we may optionally turn the script into a detailed visual storyboard that defines each consecutive scene, animated character/s and graphic assets and all instances and  interactions on the video explainer screen.

  • Audio and Video Creation

    After your approval of the explainer storyboard, and your choosing of the narrator gender and voice character and preferred accent type, we start the audio and video assets creation process.

    This is the part where creativity rules and every tiny detail is considered, to make the explainer animation smooth, coherent, captivating and most importantly conversion optimized.

  • Explainer Video Final Product Delivery

    After you preview the final animated video explainer and are completely satisfied with the outcome, we deliver you the video in the MP4 format, using H264 codec, which is the most compatible codec for all web platforms that you may want to use on and also for the fact it can be played on most devices.

    If you have any different format needs, just inform us before delivering you the final video and we shall gladly accommodate.

Request a Ballpark Quote!

We shall send you a free, no obligation project cost estimate, delivery time frame and recommended steps to follow.

You may also call (514) 348-3648 (Montreal office) or toll free Canada-US (888) 487-8778.

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