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Explainer Video Production

The highest converting marketing tool and best promoter of ideas

Explain Much Better With Explainer Videos
For those instances where you're having difficulty explaining your ideas or complex concepts, explainer videos simplify the audience reach process by combining animated characters, motion info graphics, animation and motion graphics, background sound and narration, and explain or promote anything through a compelling visual storytelling style.

Animated explainer videos rival and surpass TV advertising, in terms of successful branding, engaging properties and cost effectiveness.

This form of video is most commonly used with startups who are new on the scene and looking for visibility and an effective way to broadcast their mission message.

Animated explainers or video explainers as some may call it, are also widely used in video marketing by established companies with new products or services not yet known to the public, raising awareness in a simplified, easily digestible and often using humorous narrative.

Our Process of Making Animated Explainer Videos

  • Defining Goals

    Every form of digital content in marketing is geared towards serving a definite purpose and achieving a certain goal or more. It is the cornerstone of the whole campaign and therefor a priority step in preparing an animated explainer script and storyboard.

    You should have a precise goal in mind if not more than one. We can only help in achieving those goals in this case by taking necessary steps in producing a professional video.

  • Identifying the Target Market

    You care to explain more to interested parties and potential prospects more than to others who care less about the advantages your product or service offers.

    At this stage, we do our proper research and find the best matching personas, to make sure to include additional engaging content in the animated explainer content for that specific audience.

  • Creating the Script and Storyboard

    Building on information gathered in previous steps, we begin the scripting process that maps out content goals and the type of takeaways the video should offer the viewer, based on those goals. We also specify the type of exact action users should take at the end of viewing the explainer video.

    Then we turn the script into a detailed visual storyboard that defines each consecutive scene content and animated character and graphic assets’ interactions on the video explainer screen.

  • Audio and Video Creation

    After your approval of the explainer storyboard, and your choosing of the narrator gender and voice character and preferred accent type, we start the audio and video assets creation process.

    This is the part where creativity rules and every tiny detail is considered, to make the explainer animation smooth, coherent, captivating and most importantly conversion optimized.

  • Explainer Video Final Product Delivery

    After you preview the final animated video explainer and are completely satisfied with the outcome, we deliver you the video in the MP4 format, using H264 codec, which is the most compatible to the all web platforms that you may want to use on and also for the fact it can be played on nearly all devices.

    If you have any different format needs, just inform us before delivering you the final video and we shall gladly accommodate.

Request a Ballpark Quote!

We shall send you a free, no obligation project cost estimate, delivery time frame and recommended steps to follow.

You may also call (514) 348-3648 (Montreal office) or toll free Canada-US (888) 487-8778.

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Sat-Sun: 10am - 2pm (Support by Email)

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