As a business, you offer products or services that your target audience needs to learn about. If your offers are simple and easy for people to comprehend, you may get away with some words and maybe an image or two to showcase what you have in store.
There are also instances, where words may just not be enough to explain your point or may need long sentences to communicate your message. And that’s where a professionally story-boarded and well scripted web video comes into play, to simplify complex concepts and ideas and communicate in an easier and more digestible way, while also adding more impact to your message.
Web video has gained incredible popularity in recent years and has become a much more in demand form of communication, branding, promotion and advertising, relative to TV ads for countless reasons. Here are just a few advantages to consider;
1- Price: No doubt the simplest ad on TV would cost way more than 20 times that of video.
2- Quicker ranking on search engines: Videos are loved by search engines and specially with Google. This alone would be an important enough reason to invest in web video.
3- Social Media: Just watch your Facebook timeline and see the amount of videos that scroll smoothly in front of your eyes. The amounts invested in video on social media platforms by companies are in the billions and adding up.
All these factors and still much more, make video the best medium of choice for raising awareness, branding, advertising, promoting events and marketing products or services with a significantly higher conversion rate.