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Benefits of Kinetic Typography Video Productions
Kinetic typography is a form of an animation technique that makes text display on a viewer’s screen in a preplanned sequence of individual animated letters or whole words, using different motion paths and locations, forming a typographic composition of ideas or concepts that reveal over time in an entertaning and stimulating manner, adding an element of anticipation and grabbing the attention of viewers to keep them watching till the end of the video and take some form a desired action.
How Can Kinetic Typography Videos Help in Marketing?
Kinetic typography video production has been extensively used in recent years, mostly with product launches, website landing pages, social media ads and commercials.
Combined with timed narration it has proved to be a very effective tool in raising awareness and helping with conversions.
Check out the sample below:
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