The effective use of social media to raise awareness and gain more clients
The importance of social media in marketing
As social media usage increased exponentially in time, it naturally picked up business interest too and marketers saw an unsurpassed opportunity in branding, awareness raising, promoting, capturing leads and converting fans and followers into buyers and clients.
With millions of users and plenty of marketing intelligence already available, social media marketing offers plenty of opportunities that surpasses any other platform or medium.
That said, it's important to figure out the right social media platform that your audience is more likely to hang out more. Facebook is nothing like LinkedIn or Twitter. There's also an abundance of other forum type social sites that may be even more suitable to your type of business.
A large majority of organizations still perceive social media as only an online venue for pastime, but do not consider the fact that for a lot of consumers, shopping is a favorite pastime. For others, registering and attending a webinar may be also a pastime. Learning new recipes, buying and reading books, researching latest gadgets and purchasing stuff for the fun of it and a million other pastimes make social media the best fishing ocean for your prospects.
All that's needed is a tiny bit of creativity and a smart strategy to attract the fish to the lure!
Ways we help you market socially
Interacting with Audiences
Being on social media as a business requires a different type of interaction, relatively to that of your personal acquaintances or family members.
Identifying Your Target Market
To be able to promote successfully, your message needs to resonate well with those you’re trying to reach with your offers. With proper research and advanced tools, we’re able to discover the right audience for your type of business, to target with the right marketing message and at the right time.
Social Media Campaigns Setup
Social media marketing campaigns are based on creative strategies, in order to be able to reach new audiences that have never heard about your brand before.
The most challenging but equally rewarding aspect of marketing remains conversion.
Using a smartly prepared social media strategy planas a step by step guide and a carefully thought out content strategy, we’re able to raise awareness, make your brand more remarkable, gain fans and followers, and most importantly convert them into buyers and advocates.
IMPORTANCE AND TREND
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You may also call (514) 348-3648 (Montreal office) or toll free Canada-US (888) 487-8778.