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Search Marketing & (SEM)

Getting faster traffic and visibility through organic or paid search

Search Marketing and SEM (search engine marketing) demystified
Search is the most used and most useful tool for all users online, period. So it's only natural for marketers and businesses alike to seek maximum visibility and exposure through this medium.

In simple terms, there's two ways for sites to appear in those search results, either by simply paying or in an organic way using SEO (search engine optimization) techniques or both.

So basically, search marketing or paid SEM (search engine marketing) both serve the very same important purpose, that as a final outcome, helps gain more visibility in search engine results, more traffic to a site and presumably results in more business and sales.

How we may help with search and marketing

  • Keyword Research and Optimization

    Regardless of being a paid search or non paid search client, all marketing campaigns start with keyword research, which is already part of our digital marketing strategy blueprint.

    The relevant keywords are vital in targeting your specific audience, to make sure your product or service becomes easier to be found when related keyword searches are made by your target market.

  • Local Search Marketing

    Majority of local businesses, don’t care about being visible for consumers outside their geo location perimeter. That’s why a local search marketing strategy is more suitable and more feasible for you if you fall into this category.

    The local search marketing service requires the digital marketing strategy package as a prerequisite and can not be offered as a standalone service.

  • Paid Search (Pay Per Click)

    PPC and CPC (pay-per-click) and (cost-per-click) are forms of digital marketing, where business owners pay a certain fee, each time their ads are clicked and users are linked to the advertiser’s site or driven to complete some form of action.

    This is not exclusive to search engines. Some social media platforms like Facebook and others have their own PPC programs too.

    We are Google Adwords and Bing Certified and can help with the proper set up of your Adwords campaigns and Bing ads accounts. We may also help with advertising on Facebook, Twitter, Linkedin, Instagram, Pinterest and most major social media platforms, so you get the most out of your ad spend.

    Learn about our social media marketing services too.

Driving traffic to your site using SEO and SEM

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We shall send you a free, no obligation project cost estimate, delivery time frame and recommended steps to follow.

You may also call (514) 348-3648 (Montreal office) or toll free Canada-US (888) 487-8778.

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